Costume jewellery in fashion

Bijouterie (costume jewellery) is the most suitable option for those who want to keep up with fashion and save money at the same time. This is a great choice for young girls. Today in the fashionable shops and boutiques you can find also expensive, luxurious bijouterie which is perfect for women as well.

The art of jewellery begins with the fact that the well-known designers make jewellery completely indistinguishable from the originals. A famous fashion designer Coco Chanel was one of the first designers who started making jewelry which was often a mix of real and imitation stones. Mademoiselle Chanel invented a “little black dress” and decorate it with thread of artificial pearl beads. In 1932, she showed her expensive jewelry collection  which was inspired by the examples of famous masters. “Imitation – is the most honest form of flattery, – Chanel said. – Woman should have a lot of jewelry. When they are real, it gives bragging and bad taste. I make them false and very beautiful. They are even more beautiful than the real ones… I want my era to be marked by Chanel jewelry. So be it! I’m thinking about all women who, thanks to Chanel jewelry, bear the worthless fortunes.”  Jewellery, invented by Coco Chanel, is famous for its pearl clip-on earrings, necklaces, brooches and pendants, ornaments of colored stones and beads, became classics. They are considered a sign of good taste and elegance.

bead necklace

Coco Chanel loved wearing jewelry herself, but always used to say that it should be worn to decorate rather than to expose wealth. “I love luxury, – She said. – And luxury lies not in richness and ornateness, but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it.”

The collections of the House of Chanel still influence the jewelry fashion.

Now the gold and jewels in jewellery are used only in the top collections. The evidence of product quality is the mark of the jewellery manufacturer, so the presence of precious metals is not required. At the moment, bijouterie from Chanel, Armani and Calvin Klein is more expensive than jewelry and costs hundreds of thousands of dollars. So, why did designers abandoned jewelry made of gold and platinum, and preferred to semi material?
The standard designers answer is: “Gold, platinum and emeralds are expensive for experiments. That’s why we choose jewellery and articles made of semiprecious stones, since they are the vast field for experimentation.”

Silk ribbons, pendants, cameo brooches, vintage brooches and all beaded jewelry are so popular that there are queues for new collections of jewelry brands.

Gucci noticed: “Jewellery are not just a trend now, they became the separate style. That’s why bijouterie won’t disappear as the fashion, but even will more firmly entrench.”

Now the costume jewellery became the necessary accessories and an essential attribute of modernity.

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